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The Role of AI in OTT platforms

Over the past few years, the world has witnessed a surge in the popularity of Over-the-Top (OTT) platforms. These platforms, which deliver content over the internet, have become a popular choice for consumers who prefer to watch movies, TV shows, and other video content on demand. As the competition in the OTT industry has intensified, providers have turned to artificial intelligence (AI) to gain a competitive edge.

AI has played a critical role in the success of OTT platform. One of the most significant ways in which AI is being used is to improve the recommendation systems that are a key feature of most OTT platforms. By analyzing the viewing behavior of users, AI algorithms can predict what type of content users are most likely to watch and recommend it to them. This has been shown to significantly increase engagement and retention rates.

Starting from Netflix to Hulu – AI-powered recommendations have been explored by most of the OTT platforms. But that’s not the only way AI has been revolutionizing the OTT sector. And in this blog, we will walk you through all you need to know about the role of AI in OTT platforms. 

The Role of AI in OTT Platforms

1. Content Discovery

AI plays a critical role in helping OTT platforms in content discovery. With millions of videos, movies, and series available on these platforms, it can be challenging for users to find what they are looking for. 

AI algorithms help in analyzing the users’ viewing patterns, search queries, and preferences to suggest relevant content. It also helps in understanding the genre and style of the content that users like and recommends similar content. This way, OTT platforms can increase the user engagement, and users can discover new and relevant content.

2. Content Curation

AI helps in curating content for the users based on their viewing patterns and preferences. The algorithms help in identifying and categorizing the content based on various factors such as genre, language, style, and mood. This helps in creating personalized content for each user, which increases the user engagement and retention.

3. Video Quality

AI algorithms help in improving the video quality by optimizing the video bitrate, resolution, and compression. This helps in delivering a smooth and seamless viewing experience to the users. It also helps in enhancing the video quality by removing noise, distortion, and other artifacts.

4. Advertisements

AI lets you target the advertisements to the relevant audience based on their demographics, interests, and viewing patterns. This helps in increasing the effectiveness of the advertisements and the revenue for the OTT platforms.

5. User Engagement

AI can significantly help in increasing user engagement by providing personalized content recommendations and creating a personalized viewing experience. It helps in identifying the user’s preferences, interests, and viewing patterns, and suggests relevant content to them. This increases the user’s engagement with the platform and improves their overall viewing experience.

6. Content Recommendation

AI algorithms help in recommending relevant content to the users based on their viewing patterns, search queries, and preferences. The algorithms also take into account the user’s demographic data and other factors such as time of day, day of the week, and seasonality. This helps in creating a personalized viewing experience for each user and increases their engagement with the platform.

7. Language Translation

AI helps in translating content into different languages to cater to a global audience. It helps in increasing the reach of the content and improves the user engagement for the OTT platforms. The algorithms use natural language processing techniques to translate the content accurately and efficiently.

8. Fraud Detection

AI algorithms help in detecting fraudulent activities such as fake user accounts, fake reviews, and fraudulent transactions. It uses machine learning algorithms to identify patterns and anomalies in the data and flags any suspicious activities. This helps in ensuring the security and integrity of the platform and improving the user’s trust in the platform.

The Bottom Line

The role of AI in OTT is ever-growing and with time, the adoption of AI in the OTT platforms only tends to be more prominent. To strive and secure your position amidst the fierce competition, you must launch and grow your OTT platform with a competitive OTT platform provider like Muvi One. Not only does it offer AI-powered recommendations to your end-users but comes with a bunch of exclusive features and solutions like built-in SEO tools, audience engagement tools, online video player, easy social media integration, nested content, and many more.

Take a 14-day free trial today to try it firsthand (no credit card required)!

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